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Use Sales Pipeline And Sales Funnel. Its called a funnel because of its shape. Sales funnel is about leads while sales pipeline is about deals.
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Your organization has been discovered and once they have been contacted or share their details they become a lead. Sales pipelines show you how many open deals you have and which deals need attention. Represents buyers journey from point of view of the sales.
Whereas sales pipeline comprises of every stage in your sales process that a sales rep takes to move a deal from start to close.
Elmo Lewis is generally given credit for initiating the idea of a funnel in 1898. For example you could use a funnel chart to show the number of sales prospects at each stage in a sales pipeline. Wide at the top as prospects enter then increasingly narrow as they are disqualified or decide not to buy. Sales funnel is about leads while sales pipeline is about deals.